The Opportunity
Contrast therapy is the fastest-growing modality in the U.S. wellness market — driven by surging demand for infrared sauna and cold plunge among high-performing consumers. SweatHouz is the leading franchise brand in the category, and Traction Wellness Group is its largest multi-unit operator. We're scaling premium studios in markets where this category is just hitting escape velocity.
Our Position
8 studios open today. 20 in development. 37 territories secured — the largest licensed footprint in the SweatHouz system.
Phase One: Scale
Build the portfolio to 20 high-performing studios across our territories.
Phase Two: Liquidity
Position the portfolio for a private equity sale and a step-change in capital for the next leg of growth.
Request Investor Deck
Reach out to receive our investor deck and start a conversation about partnering with Traction Wellness Group.