About Traction Wellness Group
Traction Wellness Group is a multi-unit operator of SweatHouz, the leading contrast therapy franchise in the U.S. With 8 studios open, 20 in development, and 37 territories secured, we're building a science-backed wellness brand around the two modalities driving the next wave of recovery and longevity: infrared sauna and cold plunge.
We're not chasing scale for scale's sake. We're building a portfolio operator that puts performance, peace, and community at the center of everyday life.
Our Values
Zero BS
We are committed to honesty, integrity, and respect. No one's bigger than the team.
Keep Rippin
We are dedicated to growth. We create opportunities, move fast, and overcome challenges. The sky's the limit.
Stronger Together
Our community and culture is our purpose. We elevate others and leave them better than we found them.
Be You
We celebrate unique passions and purposes. Be authentically you, have fun, and let your enthusiasm shine.
Blow the Doors Off
Expectations, we blow the doors off them. We constantly seek ways to improve, streamline, and deliver exceptional service.
Talk to Me
We communicate and build authentic relationships. Our leaders educate, and feedback propels our growth and success.
